Network18 workforce has renamed its Hindi normal news channel as News18 India. The channel will at present unveil a brand new company identity, logo and tagline along with a refreshed on-air look. The brand new avatar of the channel will probably be revealed at 6.Fifty seven pm tonight with the foremost objective to create a precise position for itself within the Hindi normal information class. The channel’s digital presence may even be revamped with the launch of a newly designed news18india.Com
speaking on the re-launch, Avinash Kaul, President – process, Product & Alliances – Network18, said, “we are not just rebranding the information channel, we are additionally putting into action an entire philosophy, a contemporary procedure eager about rough hitting journalism. There is regular need to innovate and stay vital in the speedily changing news environment. Via this refresh initiative, we intend to capture the viewer’s curiosity and also make certain impact via our news reviews. At present, the viewers are overloaded with alternatives and knowledge. In the course of all this muddle, we’re looking to create differentiation and relevance for our viewers and are confident concerning the exchange that we are actioning.”
within the lead-up to the rebranding, the channel has strengthened its editorial team, introduced new anchors and launched new suggests and formats. The refresh will build on this momentum with extra impactful content material, fresh packaging, and new studios adding to the expertise being provided to the viewers.
Prabal Pratap Singh, Consulting Editor, News18 India, stated regarding the new identification of the channel, “Our information channel has noticeable big power over the last few months. Now we have damaged several big stories and that i believe repositioning ourselves with the tagline “Danke Ki Chot Par” aptly captures the spirit of what we’re trying to obtain. Going forward, the channel will proceed to ask much more pointed questions with an aim to undertaking the repute quo. Editorially, the thrust will be on positive criticism and we will be able to depart no stone unturned to ensure that our passion for fearless journalism outcome in optimistic have an effect on on society.”