The decline in advertising revenues

Many newspapers, besides employing journalists on their own payrolls, also subscribe to news agencies (wire services) (such as the Associated Press, Reuters, or Agence France-Presse), which employ journalists to find, assemble, and report the news, then sell the content to the various newspapers. This is a way to avoid duplicating the expense of reporting from around the world. Circa 2005, there were approximately 6,580 daily newspaper titles in the world selling 395 million print copies a day (in the U.S., 1,450 titles selling 55 million copies).[4] The late 2000s–early 2010s global recession, combined with the rapid growth of free web-based alternatives, has helped cause a decline in advertising and circulation, as many papers had to retrench operations to stanch the losses.[5] Worldwide annual revenue approached $100 billion in 2005-7, then plunged during the worldwide financial crisis of 2008-9. Revenue in 2016 fell to only $53 billion, hurting every major publisher as their efforts to gain online income fell far short of the goal.[6]
affected both the print and online media as well as all other mediums; print advertising was once lucrative but has greatly declined, and the prices of online advertising are often lower than those of their print precursors. Besides remodeling advertising, the internet (especially the web) has also challenged the business models of the print-only era by crowdsourcing both publishing in general (sharing information with others) and, more specifically, journalism (the work of finding, assembling, and reporting the news). In addition, the rise of news aggregators, which bundle linked articles from many online newspapers and other sources, influences the flow of web traffic. Increasing paywalling of online newspapers may be counteracting those effects. The oldest newspaper still published is the Gazzetta di Mantova, which was established in Mantua in 1664.

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